Table of Contents

Preface and Acknowledgements
PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA
1. Multiculturalism in the Land of Majority Rule
2. Do the Media Matter?
PART II. RACIALISM IN ENTERTAINMENT PORTRAYALS
3. The Roots of Racial Stereotypes in American Media
4. Stereotypes Extend Into Television and the Video Age
PART III. RACIALISM IN PUBLIC COMMUNICATION
5. The Press: A Legacy of Exclusion
6. Advertising: The Media′s Not-so-Silent Partner
7. Public Relations: Influencing the Content of the Media
PART IV. WOMEN OF COLOR IN THE MEDIA
8. Two Strikes and ...?
PART V. STRATEGIES FOR DEALING WITH RACIALLY INTENSIVE MEDIA
9. Access: Toward Diversity With (Un)deliberate Speed
10. Advocacy: Pressuring the Media to Change
11. Alternatives: Colorful Firsts in Class Communication
PART VI: THE RISE OF CLASS COMMUNICATION
12. 21st Century Challenges and Opportunities
Suggested Readings

About the Author

Clint C. Wilson II, EdD is professor of Journalism at the Howard University School of Communications and graduate professor in its Graduate School of Arts and Sciences. A recipient of the Honor Medal for Distinguished Service in Journalism from the University of Missouri, Wilson has published scholarly work on the relationship between people of color and mainstream general circulation media in Journalism Educator, Columbia Journalism Review, Quill, and Change. His professional journalism career includes work for various news media organizations, including the Associated Press, Los Angeles Times, The Washington Post, St. Petersburg Times, USA Today.com and the Los Angeles Sentinel.

Félix F. Gutiérrez, PhD, is professor of Journalism and Communication in the Annenberg School for Communication and Journalism and professor of American Studies and Ethnicity in the Dana and David Dornsife College of Letters, Arts and Sciences at the University of Southern California. A former senior vice president of the Newseum and Freedom Forum, his publication credits include five books and more than 50 articles or book chapters on diversity and the media. He received the 2011 Lionel C. Barrow Jr. Award for Distinguished Achievement in Diversity Research and Education of the Association for Education in Journalism and Mass Communication. The National Association of Hispanic Journalists named him the "Padrino (Godfather) of Hispanic Journalists" in 1995 and inducted him into its Hall of Fame in 2002.

Lena M. Chao is Associate Professor of Communication Studies at California

State University, Los Angeles where she also serves as Director for the

Asian and Asian American Institute. Prior to joining the faculty at CSULA,

she was on the administrative staff of the Media Institute for Minorities at

the University of Southern California and worked as a Public Service

Coordinator at KFWB News radio in Los Angeles. She also has worked at Radio

Espanol and served as Media Director for the American Civil Liberties Union

of Southern California.

Her areas of scholarly specialization include public relations, mass

communication, and intercultural and interpersonal communications. Her

academic work has been published in Human Communication, California Politics

and Policy, and Feedback among others.

She was on the founding board of the Media Action Network for Asian

Americans (MANAA), a watchdog group that monitors communications media in

the United States for fair, balanced and accurate portrayals of Asian

Pacific Americans. Her public service activities also includes membership on

the advisory boards of two non-profit organizations, The Coalition of

Brothers and Sisters Unlimited, and the Estelle Van Meter Multipurpose

Center, both located in South Central Los Angeles. She is Faculty Director

for Service Learning at Cal State L.A., promoting curriculum development and

faculty and student involvement in community service learning opportunities.

Ms. Chao received her B.A. in English Literature from the University of

California, Los Angeles, and her M.S. in Print Journalism and Ph.D. in

Communication Arts and Sciences from the University of Southern California.