Table of Contents

Introduction - Dorothy Miell and Margaret Wetherell
An Experimental Investigation of Primacy and Perseverance Effects in Person Perception - Patrick McGhee
Relationships, Social Networks and Social Interaction - Patrick McGhee With Dorothy Miell
An Exploration in Diary Methodologies
Structured Observation and the Investigation of Group Interaction - Carol Tindall and Peter Banister
Designing a Survey and Constructing a Questionnaire - Roger Sapsford
An Experimental Investigation of Framing Effects and Decision Making - Patrick McGhee
Glances into Personal Worlds - Carol Tindall
The Construction and Analysis of Repertory Grids
Social Representatives of Gender in the Media - Nicola Morant
Quantitative and Qualitative Content Analysis
Discovering Subjective Meanings - Jane Henry
Depth Interviewing

About the Author

Margaret Wetherell is Professor of Social Psychology at the Open University, UK and Director of the Economic and Social Research Council Programme on Identities and Social Action.