Foreword Bella Mody
Preface
PART ONE: INTRODUCTION AND OVERVIEW
Introduction to Communication, Development and Empowerment in the
Third World
Evolution of the Theory and Practice of Development
Communication
PART TWO: DEVELOPMENT DISCOURSE, MODERNIZATION THEORY AND
COMMUNICATION
The Enterprise of Modernization and the Dominant Discourse of
Development
Communication Approach in the Modernization of the Third World
PART THREE: CRITICAL PERSPECTIVES ON COMMUNICATION AND
DEVELOPMENT
Deconstructing the Dominant Paradigm of Development
Critique of Communication Approaches in Third World Development
PART FOUR: LIBERATION PERSPECTIVES ON DEVELOPMENT
Liberation Theology and Development
Communication and Spirituality in Development
PART FIVE: COMMUNICATION AND EMPOWERMENT
Communication Strategies for Empowerment
Appendices
Index
Srinivas Raj Melkote has been a Professor in the fields of media
and communication for more than 30 years. Professor Melkote is
currently in his 31st year at the School of Media and Communication
in Bowling Green State University, Ohio, USA. He has taught at
universities in India, US, and Jamaica. He served as a Fulbright
Professor at Manipal University in India and is currently a
Fulbright Specialist. Professor Melkote has researched and
published extensively on a range of issues ranging from the role of
communication in directed social change, participatory
communication, international communication, health communication,
communication strategies for HIV/AIDS prevention, mass
communication theory, quantitative research methods, media effects,
and communication pedagogy. His book Communication for Development
in the Third World: Theory and Practice for Empowerment, 2nd
edition (coauthored with Dr Leslie Steeves) is a core text for
courses on media and communication in directed social change in
colleges around the world. Professor Melkote’s current interests
are examining the role of media and communication in achieving
empowerment and social justice. His work in social change
communication examines the roles of globalization, economics,
politics, and hegemonic discourse in sustaining and widening the
inequality gaps between people in societies around the world.
H. Leslie Steeves is a Professor and Senior Associate Dean,
Academic Affairs, School of Journalism and Communication at the
University of Oregon, USA, where she has taught for 27 years.
Professor Steeves’ current research centers on two areas and their
intersection: communication and information technologies in
developing countries (particularly in sub-Saharan Africa) on one
hand, and gender and communication on the other. Her recent
publications additionally examine entertainment and tourism
representations of Africa. Her research has been published in
numerous journals, including Journal of Communication;
Communication, Culture & Critique; Communication Theory;
International Communication Gazette; and Critical Studies in
Media Communication. She is guest editor of a special issue of
Communication, Culture & Critique on “Africa the Media and
Globalization.” Professor Steeves recently completed a film, Give a
Laptop, Change the World: The Story of the OLPC in Ghana
(http://www.youtube.com/watch?v=wfVrTSq_iKc). She has also
coauthored (with Professor Srinivas Raj Melkote) Communication for
Development in the Third World: Theory and Practice for
Empowerment, 2nd edition (SAGE India, 2001), and published Gender
Violence and the Press: The St. Kizito Story (1997). Her work has
appeared in numerous anthologies as well, and she serves on several
journal editorial boards. In 2013, Professor Steeves received
University of Oregon Martin Luther King Jr Award (for promoting
cultural diversity and social justice on campus). She has received
two Fulbright Scholar grants for teaching and research in Kenya and
Ghana, and she directs an annual study abroad program in Ghana.
Review from the First Edition: `the book′s worthiness as an excellent decade-by-decade analysis of the theory and practice of DC by a Third World scholar who has not only learnt about problems of development from books but has experienced them. No school is better than the school of life. The book is an excellent study.... This reviewer very strongly recommends Communication for Development in the Third World as a required textbook for all students of development communication and as useful reading for journalism/mass communication students, particularly those doing theories of mass communication. The book should also prove very useful for students outside journalism/mass communication, especially those doing development or related subjects.′ - Media Development
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