Table of Contents

Foreword, by Ram Charan.

Introduction.

1. The End of the World as We Know It.

2. Creativity: Tomorrow’s Factory Today.

3. Enlightened Leadership: No More Mr. Tough Guy.

4. Competency: The Essential Tools.

5. Alignment: The Magic Word.

6. Values: Dare to Be Good.

Postscript: A Better Chance.

Acknowledgments.

The Authors.

Index.

About the Author

Peter Georgescu is chairman emeritus of EYoung & Rubicam Inc. Under his leadership, EYoung & Rubicam transformed from a private to a publicly held company. The company built the most extensive database on global branding and from its findings developed a proprietary model for diagnosing and managing brands. Georgescu was elected to the Advertising Hall of Fame in 2001.

David Dorsey is the author of The Force, which was selected as one of the ten best business books of the year by BusinessWeek. He is a freelance writer who has contributed to magazines such as Fast Company, Esquire, and Inc., among others.