Table of Contents

• Editorial
• The Merging of Public Relations and Political Marketing
• Articles
• The Material Culture of US Elections: Artisanship, Entrepreneurship, Ephemera and Two Centuries of Trans-Atlantic Exchange
• News Management and New Managerialism: Quangos and Their Media Relations
• New Labour: A Study of the Creation, Development and Demise of a Political Brand
• Political Marketing Research in the 2000 U.S. Election
• The 2000 American Presidential Election: Lessons from the Closest Contest in American History
• Who Pays the Piper? The Funding of Political Campaigning in the UK, US and the Consequences for Political Marketing and Public Affairs
• Communicative Diplomacy for the 3rd Millennium: Soft Power of Small Countries Like Slovenia?
• Models of Voter Behavior: The 2000 Slovenia Parliamentary Elections
• Structural Models of Voter Behavior in the 2000 Polish Presidential Election
• Testing a Predictive Model of Voter Behavior on the 2000 U.S. Presidential Election
• Index
• Reference Notes Included

About the Author

Bruce I. Newman, Dejan Vercic