Paul Rutherford is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including When Television Was Young (1990), The New Icons? (1994), Endless Propaganda (2000), Weapons of Mass Persuasion (2004), and World Made Sexy (2007).
‘A World Made Sexy is a clear and Lucid account of how sex came to
permeate popular culture in the late twentieth century. Rutherford
demonstrates considerable expertise in advertising history;
nonetheless, the book is written for an interdisciplinary audience
and should appeal to anyone interested in the question of why
sexuality plays such a prominent role in commercial culture.’
*Kristen Hatch: Journal of the History of Sexuality, vol
20:02:2011*
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