Michael Oriard is Distinguished Professor Emeritus of American Literature and Culture and former Associate Dean of the College of Liberal Arts at Oregon State University. He was offensive captain and a second-team All-American at the University of Notre Dame and played four years with the Kansas City Chiefs. He is the author of six previous books on sports in American literature and culture, including Brand NFL: Making and Selling America's Favorite Sport (UNC Press).
A gripping and insightful exploration of many of the issues that
have affected big-time football programs in the sixties, seventies,
and beyond.--Nebraska History
A solid resource for those interested in the culture of sport. . .
. Highly recommended.--Choice
A solid work that will certainly contribute to the dialogue of
sports history and the management of college football. It is
well-written, persuasively argued, and, above all, deeply
insightful....[The] book can effectively contribute to two
audiences: scholars and general readers.--Florida Historical
Quarterly
An impressive and realist assessment of college football's recent
history.--Journal of American Studies
Oriard writes with considerable grace and offers a realistic
interpretation of the evolution of college football over the last
half-century. . . . Original and effective. . . . An immensely
interesting and important study of college football.--Journal of
the Review of Politics
Should appeal to the general reader. . . . [A] well-written
book.--Enterprise and Society
The most thorough, balanced, and eviscerating examination of
contemporary big-time college athletics to date. . . . Oriard has
cemented his position as the definitive interpreter of football in
American culture.--Register of the Kentucky Historical Society
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