CONTENTS
Introduction: Creating High-Performance Capitalism 1
Chapter 1: The Persistence of Poverty 17
Chapter 2: Income Inequality on the Rise 29
Chapter 3: Workers under Siege 63
Chapter 4: Job Creation in the Face of Growing Automation 79
Chapter 5: Companies not Covering Their “Social Costs” 95
Chapter 6: Environment Exploitation 105
Chapter 7: Business Cycles and Economic Instability 115
Chapter 8: The Dangers of Narrow Self-Interest 135
Chapter 9: The Debt Burden and Financial Regulation 147
Chapter 10: How Politics Subverts Economics 167
Chapter 11: Capitalism’s Short-Term Orientation 181
Chapter 12: Questionable Marketing Outputs 189
Chapter 13: Setting the Right GDP Growth Rate 199
Chapter 14: Creating Happiness as Well as Goods 211
Epilogue 225
Notes 227
index
Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. The S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, he is the author of many influential books, including Marketing Management and Kotler on Marketing. He lives in Evanston, Illinois.
..". timely book that provides a great overview of the issues
facing capitalism. For anyone looking to get up to speed with these
issues..." --Stock Ideas
..".excellent book because it sends this very clear message to
workers, bankers, industrialists, CEOs, politicians and
presidents." --BlogCritics
..".the author's prescriptions for change which are likely to be
wildly controversial." --Leading Business Books
..".this well-written, heartfelt argument deserves to be read
because it will make you think..." --Strategy+Business
..".timely and excellent study of business forces. Rather than a
rejection of capitalism, this book focuses on how to return
capitalism to a more sustainable model." --San Francisco Book
Review
..".written for anyone interested in a common sense understanding
of today's economic malaise; how we got here, where we're going,
and how we can turn this around..." --Another Opinion
..".[Kotler's] writing on behalf of all business; large
corporations as well as one-person firms, mom-and-pop shops, small
businesses and everyone in between." --Small Business Trends
"[Kotler] does for the pitfalls of capitalism what Thomas L.
Friedman did in explaining globalization in The World Is Flat. This
deserves a wide readership." --Library Journal
"Brings a fresh perspective on what capitalism is and how different
variations of it are in existence in the world today...tackles
multiple issues with conciseness" --Book Barrage
"Confronting Capitalism does something I have not seen before. It
takes economics and puts it on a practical human scale." --Evil
Cyclist
"Critics of capitalism are not in short supply.. But when the
critic is Philip Kotler, capitalism needs to sit up and take
notice." --Financial Times
"Every so often a respected economist writes a book that's not just
highly readable but that contains analyses and viable solutions to
vexing economic and societal problems." --Changing Winds
"If you want to understand what's really wrong with our present
system of Capitalism running amok, you'll have to read Kotler's
book." --Huntington News
"Those who have even the remotest connection to the levers of power
should be locked in a room and forced to digest Kotler's analysis
and act upon it." --Darren Ingram Media
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