CONTENTS
INTRODUCTION: Why Stories? How Story + Qualifications = Standout Success x
PART ONE: ANATOMY OF A STORY
CHAPTER 1: Master the Principle Elements of Storytelling 3
CHAPTER 2: The Five Basic Plots in Business Communication 23
PART TWO: BRINGING STORIES TO LIFE
CHAPTER 3: Look Who's Listening 47
CHAPTER 4: Telling Stories with Data65
CHAPTER 5: Making the Complex Clear 89
CHAPTER 6: Combining the Power of Story and Simple Visuals 99
CHAPTER 7: Collecting Stories from Everywhere129
PART THREE: STORIES IN ACTION
CHAPTER 8: Using Your Own Story to Build Credibility and Connection151
CHAPTER 9: Successful Networking Starts with a Good Story Hook 171
CHAPTER 10: Selling the Social Impact of Nonprofit Organizations with Story187
CHAPTER 11: Case Study: The Healthcare Industry 203
EPILOGUE213
Notes215
Index223
Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University's Kellogg School of Management.
..".how to use data to make the complex clear instead of making the
clear complex, the power of simple visuals, and how to collect
stories...wealth of knowledge that gives personal power to the
reader." -Tulsa Book Review
"Storytellers can have great business impact [and] Choy coaches
managers on how to become storytellers to connect with their
business audiences...easy to read with plenty of headings and
diagrams." -Choice
..".addresses how to use your own story to build credibility and
connection and how to do successful networking by starting with a
good story hook...a great reference." --Technical
Communications
..".helps readers develop the skills to share anecdotes in a way
that will link them to professional goals and capture attention,
engage the audience and inspire action or a change of
mind."--National Jeweler
..".in-depth, practical, packed with great advice...perfectly
illustrates why storytelling is important to your professional
career. It can help you persuade others and make yourself more
memorable." -TD magazine
"Introduces the reader to storytelling as a tool to motivate,
influence and communicate sometimes complex issues and ideas to the
listener...chock full of tools and information." -- PM World
Journal
"With a wealth of examples, strategies, and insights, [Esther
Choy's] book can help anyone become a more effective storyteller."
-Infoworks
..".makes a compelling case about how building up you skills in
this area can help make leaders more effective...offers plenty of
practical exercises and guidelines that will boost your business
success." -Accounting Today
"Check out Choy's book for stories, tips and boilerplate scripts
you can use. Then prepare yourself--because once you transfix
people with one good tale, they'll no doubt want more." -HR
magazine
"We can soon forget facts and figures but we never forget a good
story, and Choy can help us make sure our story is a good one."
-The Chronicle Herald
"Every business pitch has to tell a solid overall story...I found
some great guidance on how best to do this in a new book by Esther
Choy." --Inc. magazine
"In Let the Story Do the Work Choy explains how to turn even the
most boring situations into fabulous anecdotes." --Monster
"Choy illustrates skills that make storytelling work--giving raw
experience narrative shape, finding the right structure, and ending
on the right note." -Success magazine
..".one of those special business books that isn't just a business
book. It's a gift." -Blue Heron Journal
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