Table of Contents

Theoretical perspectives: rooted cosmopolitanism - emerging from a rivalry of distinctions, Ulrich Beck; Assessing McDonaldization, Americanization and globalization, George Riter and Todd Stillman; culture, modernity and immediacy, John Tomlinson. National case studies: hyperpower exceptionalism - globalization the American way, Jan Nederveen Pieterse; debating Americanization - the case of France, Richard Kuisel; consumption, modernity and Japanese cultural identity - the limits of Americanization?, Gerard Delanty; Americanization, westernization, sinification - modernization or globalization in China?, Yu Keping. Transnational processes: techno-migrants in the network economy, Aihwa Ong; The Americanization of memory - the case of the Holocaust, Natan Sznaider. (Part contents).

About the Author

Professor Ulrich Beck is Professor for Sociology at the University of Munich, and has been the British Journal of Sociology LSE Centennial Professor in the Department of Sociology since 1997. He has received Honorary Doctorates from several Europeanuniversities. Professor Beck is editor of Soziale Welt, editor of the Edition Second Modernity at Suhrkamp. He is founding director of the research centre at the University of Munich (in cooperation with three other universities in the area), Sonderforschungsbereich - Reflexive Modernisation financed since 1999 by the DFG (German Research Society).

Natan Sznaider is Professor of Sociology in the School of Behavioral Sciences at the Academic College of Tel-Aviv-Yaffo, Israel.