Table of Contents

The Social Context of Question Asking. Asking Nonthreatening Questions About Behavior. Asking Threatening Questions About Behavior. Questions for Measuring Knowledge. Measuring Attitudes: Formulating Questions. Measuring Attitudes: Recording Responses. Using Standard Demographic Terms. Order of the Questionnaire. Format of the Questionnaire. Designing Questionnaires for Mail and Telephone Surveys. Questionnaires from Start to Finish. Resources: A. Glossary: The Tools of the Trade. B. Resident Questionnaire. C. Wind Energy Questionnaire. D. Illinois State Bar Association Survey.

About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books.