Table of Contents

I. OVERVIEW. 1. Does Marketing Have a Place in Utopia? II. TARGETING. 2. Targeting Minorities. 3. Targeting Children. 4. Targeting the Mentally Disabled. III. PRODUCTS. 5. A Debate on the Need for Regulation. 6. Dangerous Products: Tobacco. 7. Brand Identities: Do Consumers Need to Know? 8. A New Dimension of Morality in Marketing. 9. Marketers Must Accept Greater Responsibilities. 10. Consumers Have Responsibilities, Too. IV. PRICING. 11. Fair Price. 12. Is That Your Final Offer? 13. When Is a Sale Not a Sale? 14. Marketing as a Zero-Sum Game. 15. The Ethics of ATM Fees. 16. In Search of Fair Prices. V. PROMOTION AND ADVERTISING. 17. The Marketing "Hope". 18. The Excessof Puffery. 19. Trust as a Necessary Ingredient. 20. Manipulation and Virtual Reality. 21. Tobacco and the Limits of Public Relations. 22. Arrogance and Ligitimacy. 23. When Does a Gift Become a Bribe? 24. On the Marketing of Dinosaurs. 25. Creativity or Deception? Cross-Marketing and Infomercials. VI. DISTRIBUTION. 26. Is There Such a Thing as "Ethical Competition"? 27. Retailers' Obligations to Depressed Areas. 28. Stocklifting: An Ethical Analysis. VII. PRIVACY. 29. Is Privacy Dead? 30. Of Chickens and Foxes: Business as the Protector of Privacy. 31. Life as a Series of Trade-Offs. VIII. INAPPROPRIATE MARKETING. 32. Don't Pigeonhole Ethics. 33. Cloning and the Responsibility of Marketers. 34. Guess? Ads Cross theLine Between Fashion Art and Pornography. 35. Is Greed a Necessary Ingredient for Success in Business? 36. Marketing Tantra: Over the Line or Harmless Nonsense? 37. Political Ads and Demeaning the Competition. 38. The Influence of Corporate Money on Nonprofits. 39. Calvin Klein Ads Were a Mistake. 40. Excessive Studine Drinking: Whose Responsibility. 41. Internet Pornography. IX. FINAL THOUGHTS. 42. Of Saints and Sinners. 43. Overconsumption and Responsibility of Marketers.