Table of Contents

Introduction; 1. Understanding human behavior; 2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology; 3. 'Measurement theory in psychology is behavior theory'; 4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics; 5. Incorporating psychological experiments in economics and the construction of behavioral economics; 6. Building and defining behavioral economics; Epilogue.

Promotional Information

The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed.

About the Author

Floris Heukelom is Assistant Professor of Economics, Radboud University Nijmegen. He specializes in the use of the experiment in twentieth-century economics and psychology. Among other journals, he has published in Science in Context, the Journal of the History of the Behavioral Sciences, History of Political Economy, and the Journal of Economic Methodology.

Reviews

'This superb book gives the reader a unique and fascinating window into the historical and intellectual origins of behavioral economics, a movement that is rebuilding economics on a new, more realistic foundation.' George Loewenstein, Herbert A. Simon Professor of Economics and Psychology, Carnegie Mellon University

'The author provides a balanced treatment of diverging views with a light hand on interpretation … Summing up: highly recommended.' M. H. Lesser, Choice

'Together, the two narratives make for a richer fabric that can undergird future debates and serve as a basis for much-needed further work on the history, philosophy, and methodology of behavioral economics.' Erik Angner, Journal of the History of Economic Thought