Foreword xi Preface xv Chapter One Born in the U.S.A. 1 Chapter Two Survivor 37 Chapter Three Money for Nothing 67 Chapter Four Mo Money Mo Problems 97 Chapter Five Get the Party Started 129 Chapter Six We Will Rock You/We Are the Champions 163 Chapter Seven How to Save a Life 203 Chapter Eight Where Do We Go from Here? 233 Chapter Nine The Beginning Is the End Is the Beginning 257 Acknowledgments 265 Index 271
Bill Roedy was chairman and chief executive of MTV Networks International. In this role, he ran all of MTV Networks' global multimedia operations for the brands MTV: including Music Television, Nickelodeon, VH-1, VIVA, TMF: The Music Factory, Game One, Comedy Central, and Paramount Comedy. He also has received numerous honors for his corporate and personal contributions to a range of humanitarian causes. David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).
a phenomenal business success story. (ThirdSector.co.uk, June 2011). much of Roedy s advice is not just about how to work but also about how to live. (The Lancet, June 2011). Engrossing... a penetrative insight into the youth entertainment business Irish-Times
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