Table of Contents

Introduction 1

Part I: The Future of Twitter in Business  7

Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9

Chapter 2: Getting Started with Twitter 19

Part II: Building and Implementing Your Twitter Marketing Road Map  39

Chapter 3: Combining New and Old Media Marketing 41

Chapter 4: Planning Your Twitter Marketing Strategy 59

Chapter 5: Being Productive with Your Twitter Marketing Plan 73

Chapter 6: Measuring the Success of Your Marketing Plan 91

Part III: Devising Online Strategies for Twitter Marketing Domination  121

Chapter 7: Building Your Personal Twitter Tribe 123

Chapter 8: Leveraging Your Twitter Tribe 139

Chapter 9: Reaching Your Customers 155

Chapter 10: Creating Quality Content on Twitter 175

Part IV: Implementing Twitter Strategies for Offline Marketing Domination  191

Chapter 11: Promoting to Attract Sales Leads 193

Chapter 12: Improving Your Customer Service 211

Chapter 13: Relating to the Public 229

Chapter 14: Building Thought Leadership on Twitter 247

Part V: The Part of Tens  261

Chapter 15: Ten Do’s on Twitter 263

Chapter 16: Ten Don’ts on Twitter 267

Chapter 17: Ten Thought Leaders on Twitter 273

Chapter 18: Ten Tools for Twitter Productivity 279

Part VI: Appendixes  285

Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287

Appendix B: The Best Twitter Applications and Support Sites 295

Index  301

About the Author

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.