Table of Contents

Foreword vii
by Roger Staubach

Preface ix

About the Author xii

Introduction xiii

Part 1 Why Wake Up? 1

1 Engaging in the Social Capital Trade 3

2 LinkedIn-a-Nutshell 17

3 Social Network Analysis 27

4 A Search That is Truly Advanced 37

Part 2 From Army Ranger to LinkedIn Jedi 47

5 A Lesson in the Power of the Network 49

6 Well-Connected Connections 59

7 When Recommendations Are Powerful 65

8 Make Better Introductions 77

9 In Like a Ranger, Out Like a Rockefeller 87

Part 3 Getting Technical 97

10 Disrupting Your Privacy and Security 99

11 Projecting the Right Message 111

12 Effective Network Growth 127

13 Business Tools 145

14 The World at Your Fingertips 155

Notes 161

Acknowledgments 163

Index 165

About the Author

DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe . David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.