Preface vii
CHAPTER ONE
Is a Million Dollar Practice Right for You? 1
CHAPTER TWO
Your Mission and Message 41
CHAPTER THREE
Owning Your Niche: The Platinum Rule of
Marketing in Action 67
CHAPTER FOUR
How to Create Services, Products, and Programs
That Promote Change 101
CHAPTER FIVE
Creative Business Models and Service Delivery Systems 121
CHAPTER SIX
Creative Marketing 145
CHAPTER SEVEN
Making the Sale, Getting the Client 189
CHAPTER EIGHT
Building Your Million Dollar Practice 225
Epilogue 255
Afterword 265
Appendix: Selected Resources for Building Your Million Dollar Practice 267
About David Steele 269
Notes 271
DAVID STEELE is the founder and CEO of Relationship Coaching Institute, the first and largest training firm of its kind. Over his thirty years in the field of mental health, he has helped thousands of clients create successful practices, some of which went on to build six- and seven-figure businesses. He is the author of numerous books and videos on practice management and relationships.
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