Table of Contents

Intro


1. Introduction 010


A Brief History of Infographics 014


The Purpose of This Book 018


What This Book Is Not 018


A Note on Terminology 019


How to Use This Book 024


Chapter 01. Importance and Efficacy: Why Our Brains Love Infographics 028


Varied Perspectives on Information Design: A Brief History 031


Objectives of Visualization 038


Appeal 040


Comprehension 044


Retention 050


Chapter 02. Infographic Formats: Choosing the Right Vehicle for Your Message 056


Static Infographics 060


Motion Graphics 074


Interactive Infographics 082


Chapter 03. The Visual Storytelling Spectrum: An Objective Approach 088


Understanding the Visual Storytelling Spectrum 090


Chapter 04. Editorial Infographics 112


What Are Editorial Infographics? 114


Origins of Editorial Infographics 122


Editorial Infographic Production 128


Chapter 05. Content Distribtion: Sharing Your Story 146


Posting on Your Site 149


Distribution Your Content 152


Patience Pays Dividends 159

About the Author

Lankow, Crooks, and Ritchie are the three cofounders of Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR. They have worked with hundreds of clients representing a range of industries, such as GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Their work has been featured in Fast Company , the Atlantic , TIME , Forbes , the Wall Street Journal , and GOOD magazine. They speak on the subject of infographics frequently, including recent talks at the Federal Reserve and AIGA (American Institute of Graphic Arts), and teach a course on Visualization of Information at Columbia University.