Table of Contents

Preface to Ninth Edition xv

PART I INTRODUCTION 1

1 The Concept of Strategy 3

PART II THE TOOLS OF STRATEGY ANALYSIS 33

2 Goals, Values, and Performance 35

3 Industry Analysis: The Fundamentals 63

4 Further Topics in Industry and Competitive Analysis 89

5 Analyzing Resources and Capabilities 113

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 139

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 165

7 The Sources and Dimensions of Competitive Advantage 167

8 Industry Evolution and Strategic Change 205

9 Technology-based Industries and the Management of Innovation 241

10 Competitive Advantage in Mature Industries 273

PART IV CORPORATE STRATEGY 289

11 Vertical Integration and the Scope of the Firm 291

12 Global Strategy and the Multinational Corporation 311

13 Diversification Strategy 341

14 Implementing Corporate Strategy: Managing the Multibusiness Firm 361

15 External Growth Strategies: Mergers, Acquisitions, and Alliances 389

16 Current Trends in Strategic Management 409

Cases to Accompany Contemporary Strategy Analysis, Ninth Edition 427

Glossary 727

Index 735

About the Author

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.