Table of Contents

PART I

Introduction

1 An introduction to behavioral economics

PART II

Economic behavior

2 Simple heuristics for complex choices

3 Choice with risk

4 Choosing when to act

5 Learning from new information

6 Interacting with others

7 Social preferences

PART III

Origins of behavior

8 Evolution and culture

9 Neuroeconomics

PART IV

Welfare and policy

10 Happiness and utility

11 Policy and behavior

About the Author

Edward Cartwright is a Reader in Economics at the University of Kent, Canterbury, UK.