Table of Contents

Series Editor’s Foreword

Introduction

Part I: Research Challenges in a Changing Broadcast Environment

Chapter 1

Backchannel Communication Motives in Predicting Social Presence and Sports Channel Commitment during the First Social Media Olympics

YoungChan Hwang, SBS (Seoul Broadcasting System) and Joon Soo Lim, Syracuse University

Chapter 2

Double Vision: An Eye Tracking Analysis of Visual Attention between Television and Second Screens

Miao Guo, Ball State University and Michael Holmes, Ball State University

Chapter 3

Twitter and Television: Broadcast Ratings in the Web 2.0 Era

Michael Brouder, Ball State University and Robert Brookey, Ball State University

Part II: Research Issues and Advances in Global Broadcasting

Chapter 4

Broadcast and New Media Use in China: Findings from a National Survey

Fei Shen, City University of Hong Kong; Zhian Zhang, Sun Yat-sen University; and Mike Zhengyu Yao, City University of Hong Kong

Chapter 5

Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News Channels

Michael D. Bruce, University of Alabama

Chapter 6

Telepresence and Immersion with High-Definition Digital Displays: Background and Future Directions for Research

Peter Seel, Colorado State University

Part III: International Perspectives on Broadcasting in the Digital Age

Chapter 7

The Future of Television: An Arab Perspective

Joe Khalil, Northwestern University in Qatar

Chapter 8

Tourism as a mediated practice in a global media context: The gaze of female Korean tourists to New York City and the meaning of their practices

Eunkyung E.K. Lee, Social Innovation Center, The Hope Institute

Chapter 9

Assessing the role audience plays in digital broadcasting today and tomorrow

Dwight DeWerth-Pallmeyer, Widener University

Chapter 10

Digital broadcasting and the Media Monitoring System

Randolph Kluver, Texas A&M University

Chapter 11

Diversity in digital media at home and abroad

Naeemah Clark, Elon University

Chapter 12

The Legacy of Dr. Horrible: Potential Research into Second-Screen Intrusion, Coordination, and Influence

Tim Hudson, Point Park University

Chapter 13

Changing Paradigm

Mitchell Shapiro, University of Miami

Chapter 14: Concluding Reflections

Ok Glass:’ Implications of Wearable Technologies for the Future of Broadcasting

John V. Pavlik, Rutgers University

About the Author

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.