Preface. 1. Introduction to Managerial Economics. Part I: Competitive Markets. 2. Demand. 3. Elasticity. 4. Supply. 5. Competitive Markets. 6. Economic Efficiency. Part II: Market Power. 7. Costs. 8. Monopoly. 9. Pricing. 10. Strategic Thinking. 11. Oligopoly. Part III: Imperfect Markets. 12. Externalities. 13. Asymmetric Information. 14. Incentives and Organization. 15. Regulation. Answers to Progress Checks and Selected Review Questions. Index of Companies and Organizations. Subject Index
Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985-96) and the Hong Kong University of Science & Technology (1993-6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the American Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Management Science, and elsewhere. Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of The Telecommunications Act of 1996: The "Costs" of Managed Competition (2000).
"The text is well written and accessible. The case studies are fantastic-so often authors oversell the examples, but they are just right in this book. They are treated as illustrations rather than evidence. The introductory examples in each chapter are outstanding." Kenneth Corts, Rotman School of Management, University of Toronto "The level is exactly right for my MBA and P-MBA students. I think it is very important, at the MBA level, to have context-specific questions and Png and Lehman have met this test. The case studies are an extremely valuable component of the book." Brian Kench, John H. Sykes College of Business, University of Tampa "We recommend this text because it provides high-quality exposition of complex topics using numerous relevant and informative case examples. It continues to be well organized and excellently explained." Edward Jones, Management School and Economics, University of Edinburgh
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