Table of Contents

Account Management
Advertising
Advertising - codes
Advertising Online
Advertorials
Agenda Setting
Alternative Media
Annual General Meeting
Audience
Audience - Radio
Audience - Television
Blog, Blogger, Blogosphere
Bottom Line
Boundary Spanner
Brand Stretching
Branding
Budget
Business to Business (B2B)
Campaign
Celebrity
Censorship
Circulation - Newspapers
Circulation - Internet
Client
Codes of Conduct
Commercial Speech
Communication
Communication Audit
Communication Strategy
Conflict of Interest
Consultancy
Consumer Public Relations
Contacts
Content Analysis
CPD - Continuous Professional Development
Convergence
Copyright
Corporate Communication
Corporate Social Responsibility
Creativity
Crisis Public Relations
Cybersquatting
Dark Sites
Defamation
Demographics
Destination brand
Diversity
Dumbing Down
Editor
Embargo
Ethics
Evaluation
Event Management
Excellence Theory
Fifth Estate
Focus Groups
Fourth Estate
Freelance
Financial Public Relations
Friday night Drop
Full Service
Gatekeeper
Globalisation
Google dance
Google Earth
Google games
Government Public Relations
Guanxi
Healthcare Public Relations
Hofstede
Hong Bo
Horizon Scanning
Human Resources
In House
Infotainment
Information Subsidies
Internet
Internet Public Relations
Journalism
Journalist
Key Figure Interviews
Key Messages
Lobby
Lobbying
Manufacturing Consent
Marketing (mix)
Mass Communication
Media Briefing
Media Relations
Media Training
Methodology
Military Public Relations/Embedded Journalists
Mission Statement
Models In Public Relations
Networking
News
News Agency/Press Association
News Angle
News management
News Value
News Rooms
NGOs
Nibs (news in Brief)
On Message
On/Off The Record
Party Conferences
Perception Management
Persuasion
Photo Opportunity
Pitch/Pitching
PReditorial
Press Conferences
Press Packs
Press Releases
Privacy
Pro Bono
Promotion (1)
Promotion (2)
Propaganda
Public Inquiry
Public Opinion
Public Relations
Public Relations Education and Training
Public Relations (Internal)
Public Relations Planning
Publics
Public Service Broadcasting
Public Relations Democracy
Q and As
Quantitative and Qualitative Methods
Rebuttals
Regulation - Internet
Regulation - Press (Ownership and Content)
Regulation - Radio
Regulation - Television
Reputation Management
Research (Communication)
Research (Sponsored)
Response Statement
Risk Management
Rogue Sites
Rolling News
Rolling News Deadlines
Sampling
Sell-In
Situation Analysis
SMART Objectives
Social Marketing
Social Media
Soundbites
Sources - Relations with Journalists
Sources - Influence on Editorial
Spin
Spin Doctor
Spoiler
Sponsorship
Stakeholder Analysis
Strategy
Syndicated radio Tapes
Talking Head
Target Audience
Think Tanks
Trade Bodies
Trade Press
Triple Bottom Line
Video News Release
Web 2.0
Western Model (Dominance of)
Wikis

Reviews

′Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration. The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today′ - Communication Director