Introduction - Jean Burgess, Alice Marwick and Thomas Poell
Part One: Histories and Pre-Histories
1. Pushing Back: Social Media as an Evolutionary Phenomenon - John
Hartley
2. Early Social Computing: The Rise and Fall of the BBS Scene (1977
– 1995) - Aaron Delwiche
3. Alternative Histories of Social Media in Japan and China - Mark
McLelland, Haiqing Yu, and Gerard Goggin
4. From Hypertext to Hype and Back Again: Exploring the Roots of
Social Media in Early Web Culture - Michael Stevenson
Part Two: Approaches and Methods
5. Digital Methods for Cross-platform Analysis - Richard Rogers
6. A Computational Analysis of Social Media Scholarship - Jeremy
Foote, Aaron Shaw and Benjamin Mako Hill
7. Digital Discourse: Locating Language in New/Social Media -
Crispin Thurlow
8. Ontology - Nick Couldry and Jannis Kallinikos
9. Analysing Social Media Images - Simon Faulkner, Farida Vis and
Francesco D’Orazio
10. Ethnography - Jolynna Sinanan and Tom McDonald
11. Web History and Social Media - Niels Brügger
12. The Incomplete Political Economy of Social Media - Siva
Vaidhyanathan
Part Three: Platforms, Technologies and Business Models
13. The Affordances of Social Media Platforms - Taina Bucher and
Anne Helmond
14. Governance of and by Platforms - Tarleton Gillespie
15. Social Media App Economies - Rowan Wilken
16. Labor and Social Media: the Exploitation and Emancipation of
(Almost) Everyone Online - Jack Linchuan Qiu
17. Silicon Valley and the Social Media Industry - Alice
Marwick
18. Alternative Social Media: From Critique to Code - Robert W.
Gehl
Part Four: Cultures and Practices
19. Personal Connection and Relational Maintenance in Social Media
Use - Kelly Quinn & Zizi Papacharissi
20. Television Viewing and Fan Practice in an Era of Multiple
Screens - Rhiannon Bury
21. Trolling, and Other Problematic Social Media Practices -
Gabriele de Seta
22. Memes - Kate Miltner
23. Self-Representation in Social Media - Jill Walker Rettberg
24. Sexual Expression in Social Media - Kath Albury
25. Privacy and Surveillance - Daniel Trottier
Part Five: Social and Economic Domains
26. Social Media Marketing - Michael Serazio and Brooke Erin
Duffy
27. Social Media and Journalism - Alfred Hermida
28. Social Media and the Cultural and Creative Industries - Terry
Flew
29. Politics 2.0: Social Media Campaigning - Jessica
Baldwin-Philippi
30. Social Media and New Protest Movements - Thomas Poell & José
van Dijck
31. Lively Data, Social Fitness and Biovalue: the Intersections of
Health and Fitness Self-Tracking and Social Media - Deborah
Lupton
32. Social Media Platforms and Education - José van Dijck and
Thomas Poell
33. Scholarly Communication in Social Media - Katrin Weller and
Isabella Peters
Jean Burgess is Professor of Digital Media and Director of the QUT
Digital Media Research Centre (DMRC), Queensland University of
Technology, Australia. She is author or editor of more than 100
publications on digital and social media, including YouTube: Online
Video and Participatory Culture (Polity Press), Twitter and Society
(Peter Lang), Studying Mobile Media (Routledge) and The Handbook of
New Media Dynamics (Wiley-Blackwell)
Alice Marwick (PhD, New York University) is a Fellow at the
Data & Society Research Institute, where she leads the Media
Manipulation project, and an Assistant Professor of Communication
at the University of North Carolina at Chapel Hill. Her
current book project examines how the networked nature of online
privacy disproportionately impacts marginalized individuals in
terms of gender, race, and socio-economic status. She is the author
of Status Update: Celebrity, Publicity and Branding in the Social
Media Age (Yale 2013), an ethnographic study of the San Francisco
tech scene which examines how people seek social status through
attention and visibility online. Marwick was previously Assistant
Professor of Communication and Media Studies and the Director of
the McGannon Center for Communication Research at Fordham
University. She has written for popular publications such as The
New York Times, The New York Review of Books and The Guardian in
addition to academic publications such as Public Culture and New
Media and Society.
Thomas Poell is Assistant Professor of New Media & Digital Culture
and Program Director of the Research Master Media Studies at the
University of Amsterdam. He has published widely on social media
and popular protest, as well as on the role of these media in the
development of new forms of journalism. His next book, co-authored
with José van Dijck and Martijn de Waal, will be titled The
Platform Society. Public values in a connective world.
In this comprehensive, ambitious and timely book, Burgess, Marwick
and Poell present to us ‘the social media paradigm’ – a distinctive
and potentially transformative moment in the history of media and
communications, perhaps also in the world’s cultural, economic and
political life. Grounded in rigorous intellectual and empirical
work and committed to international, multi-and inter-disciplinary
endeavor, this book provides a much-needed basis for critical
understanding and future research on the social shaping and social
consequences of today’s social media paradigm.
*Sonia Livingstone*
This phenomenal collection of articles by such esteemed scholars
offers a critical glimpse into the various ways in which social
media has reconfigured contemporary life. This book is essential
for both scholars and students.
*danah boyd*
This remarkable collection of original and thoughtful essays will
have lasting value for students and researchers. The Handbook of
Social Media not only defines the broad field of social media
studies, but it sets the agenda for the future.
*Lance Bennett*
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