Chapter One: Trouble in ParadiseAn overview of the current economic debate in the NFL Chapter Two: A Model SystemThe history and success of the NFL revenue-sharing model Chapter Three: Rules of the GameA look at how the current revenue-sharing model works and how owners are getting around it Chapter Four: Pete RozelleIf one single person deserves credit for the NFL's financial aid and on-field success, it is former Commissioner Pete Rozelle. He developed the league's highly successful revenue-sharing model that has resulted in relative financial and talent parity. But perhaps more importantly, Rozelle got a group of disparate owners many of them titans of capitalism to come together in a common cause that smacks of collectivism. Chapter Five: The New MavericksA look at Snyder, Jones, and Huizenga and the innovative ways in which they are generating extra revenue Chapter Six: Welfare for Millionaires? A look at how stadiums are financed, including how much the owners put in, how much the NFL puts in, and how much of the bill is paid by the taxpayers. The chapter will also explore how owners are making ticket holders pay for the cost of new stadiums. Chapter Seven: The Stovepipe Salary Cap A look at how owners are getting around the salary cap and inflating salaries in the NFL Chapter Eight: Model Citizens This chapter will look at those owners who are basically playing strictly by the rules and succeeding Chapter Nine: Supply and Demand It's been the author's long held belief and that of more than a few sports economists that one of the reasons the NFL is so successful is simply explained by supply and demand. The NFL season is the shortest of the pro sports. Baseball plays 162 games; basketball and hockey about 80. Football plays just 16 games, and while the post-season spills over into January, the season is basically only four months long. That means by the time August comes around every year, fans have gone 7 months without seeing football. And no serious observers believe that arena football is going to diminish the demand for the NFL. If anything, it may enhance it. Chapter Ten: Who's Right? This will be the final chapter of the book and conclude who's right in this debate. More than the author's personal opinion, it will feature the opinions of a handful of influential owners, the league, local government officials, and sports economists.
Mark Yost has worked in business and sports journalism for nearly 20 years. His bylines include The Wall Street Journal and Dow Jones Newswires, where he served as Detroit bureau chief.
""Citizen Marketers" offers a solid sometimes insightful
explanation of how the internet has armed the consumer."--Wall
Street Journal 12/20/06
"""Citizen Marketers" offers a solid sometimes insightful
explanation of how the internet has armed the consumer.""--Wall
Street Journal 12/20/06
"""""Citizen Marketers" offers a solid sometimes insightful
explanation of how the internet has armed the consumer.""""--Wall
Street Journal 12/20/06
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