Ivan Chermayaff and TomGeismar, and their newest partner Sagi Haviv have produced more winning marks than perhaps any other studio in the world.
"Chermayeff & Geismar, one of America's most historic design firms,
has touched so many businesses and institutions with its signature
brand of graphic modernism that New York's streetscape wouldn't be
as vibrant had it never formed over 50 years ago. It is impossible
to walk down a midtown Manhattan sidewalk without seeing its logos,
posters, shopping bags, and other commercial and cultural brand
identities, like Chase Bank and Mobil Oil. Along with hundreds of
other familiar graphic marks, the firm's individual and collective
contributions are indelible signposts -- some are even
landmarks."
--Steven Heller
"The firm of Chermayeff & Geismar has created some of the most
memorable logos in the history of graphic design, including the NBC
Peacock, Chase Bank's Blue Octagon, and (literally) hundreds of
others. This book reveals the history and process of creating many
of the world's most iconic marks."
--Debbie Millman
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