Table of Contents

Introduction: Online/Offline~What It Means to “Watch (and Make) TV” in the Age of the Internet.

1. Fascinated with Fandom: the Interactively Aware Viewers of Xena and Buffy.

2. Power to the People, or the Industry?: American Idol Voting, “Adult Swim” Bumping, and Viral Video-ing.

3. Managing Millenials: Teen Expectations of Tele-Participation.

4. No Network Is An Island: Lost’s Tele-participation and ABC’s Return to Industry Legitimacy.

5. Conclusion: The Remains Of The Day: The Future Of “TV”

About the Author

Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV.

Reviews

"Ross's stance is academic, but she also considers the stance of fans, producers, creators and marketers. Together, these voices combine to create a new understanding of the connectedness of all parties in the process of telling stories, both authorised and unauthorised." (Science Fiction Film and Television, July 2010)

"Ross provides a valuable resource on the emerging field of interactive television and its relationship to fandom, viral marketing, tele-participation, and the Internet. The book illustrates how little research has yet been done on the complex relationship between television fans and Web discourse about popular shows." (CHOICE)