Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini's books ethically and effectively.
"Robert Cialdini is perhaps the foremost expert on effective
persuasion....Cialdini' s latest book, Pre-Suasion, builds on that
work, arguing that the best persuaders aren't merely eloquent
charmers with well- crafted, finely tuned arguments; they're also
creative preparers who focus on finding the best ways to launch
their offers and ideas....The book provides a vast catalogue of
research and techniques, many of them marketing related."--HARVARD
BUSINESS REVIEW
"[Pre-Suasion] is sure to be an important contribution to the
fields of social psychology and behavioral economics...detailed,
readable, and fascinating, this book may cause the reader to wonder
whether unbiased decisions are possible."--Publishers Weekly
"A fascinating and engaging glimpse into the world of persuasion,
and it's a lot more pervasive and evanescent than we might
think."--BizEd
"An utterly fascinating read on how the most important drivers of
persuasion aren't the words we choose in the moment, but how we set
the stage beforehand. Robert Cialdini is the world's foremost
expert on influence, and you will never look at it the same way
again."--Adam Grant, professor of Management and Psychology at the
Wharton School, and author of Originals and Give and Take
"Best Sales and Marketing Book of 2016."--Geoffrey James,
Inc.com
"Books employing social science are very popular these days, but so
are books on workplace culture. Pre-Suasion reminds us that there
is a connection between the two, that using insights from
behavioral science and social psychology can yield huge dividends
if used accordingly and ethically."--800CEOREAD
"Digging down into how people make decisions at a primitive level
is the specialty of author Robert Cialdini, a guru to salesmen and
marketers since the publication of his 1984 book Influence. In his
new book Pre-Suasion: A Revolutionary Way to Influence and
Persuade, he returns with more tips about how to slither your way
into people's minds and rearrange what you find there."--New York
Post
"Exhaustively reviews the research not on how to influence others
but on how to make people ready to be influenced....chapter after
chapter piles on the experimental evidence from the field and the
lab....Scholars, teachers and researchers will find the endnotes
invaluable, because here, with his usual clarity and charm, Mr.
Cialdini addresses academic concerns--such as the debate about the
persistence and strength of change that can be produced in a brief
lab study or field intervention--and explains many studies in
detail, with more anecdotes to illustrate them....the overall
message of this book is compelling."--The Wall Street Journal
"Extends the science of persuasion in several important ways....an
essential tool for anyone serious about science-based business
strategies. Pre-Suasion is well worth the long wait, and is
destined to be an instant classic. The book belongs on the shelf of
anyone in business, from the CEO to the newest
salesperson."--Forbes
"Fascinating and useful read. An instant classic."--Michael
Mauboussin
"No psychologist's research has been used more often or
successfully than that of Robert Cialdini, who literally "wrote the
book" on influence. Now, he's done it again, showing us the power
of the moment before an attempt to persuade. This is classic
Cialdini--authoritative, original, and immediately
practical."--Richard H. Thaler, Charles R. Walgreen Distinguished
Service Professor of Behavioral Science and Economics at The
University of Chicago Booth School of Business, co-author of Nudge,
and author of Misbehaving
"Robert Cialdini's Influence is, by a wide margin, the book that I
recommend most often. Pre-Suasion may be even more shockingly
insightful."--Chip Heath, Professor of Organizational Behavior at
Stanford Graduate School of Business, and co-author of Switch and
Made to Stick
"The great social psychologist Robert Cialdini has written another
timeless and indispensable book about the psychology of influence.
I'll be recommending it for years and years."--Amy Cuddy, Associate
Professor of Business Administration at Harvard Business School,
and author of Presence
 |
Ask a Question About this Product More... |
|
