Nobuyuki Matsuhisa—known to the world simply as “Nobu”—is the acclaimed and highly influential chef proprietor of Nobu and Matsuhisa restaurants located across five continents. He worked at the restaurant Matsue Sushi in Shinjuku, Tokyo, for seven years and was invited by a regular customer, who was a Peruvian entrepreneur of Japanese descent, to open a Japanese restaurant in Peru. At the age of twenty-four, he moved to Lima and opened a restaurant with the same name of Matsuei in partnership with his sponsor. In 1977, he moved to Los Angeles and opened his own restaurant in Beverly Hills ten years later. The restaurant quickly became a hot spot and was frequented by Hollywood celebrities, including Robert De Niro, who invited Nobu to set up a restaurant in Tribeca. In August 1994, the two opened up Nobu to critical acclaim. He now has forty-one restaurants and seven hotels around the world.
"The secret to the appeal of this charming memoir resides in
Matsuhisa's personal simplicity . . . A straightforward memoir sure
to please both Nobu fans and Japanese cuisine lovers."
*Kirkus Reviews*
"More than a culinary-centric memoir, the book carries the wisdom
of a successful self-made man who made many mistakes and who had
weaknesses and moments of despair . . . relatable life lessons from
a passionate spirit are what keep the pages turning."
*Eater, The Best Food-Focused Memoirs of Fall 2017*
"An insightful peek into the mind of one of the world's most
successful restaurateurs."
*Library Journal*
"Sweet, charming, experienced, and humble, a world-famous chef
reveals the experiences that helped shape him and his thinking, and
imparts meaning."
*What's Nonfiction? Blog*
"Nobu is one of the good guys who has become famous by the
old-fashioned tenets of being a family man, hard work, passion, and
perseverance even in the face of adversity . . . This is
inspiration by example."
*The Associated Press*
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