Table of Contents

Preface Part 1: Organization of the Global Fashion Industries 1. Historical Perspective of the Fashion Industry 2. Global Fashion Supply/Value Chain 3. Business and Legal Framework of Companies in the Fashion Industries 4. Global Materials Industry 5. Fashion Brands: Company Organization Part 2: Creating and Marketing a Fashion Brand 6. Creating a Fashion Brand: Research 7. Creating a Fashion Brand: Design Brief 8. Design Development and Style Selection 9. Marketing Fashion Brands Part 3: Production and Distribution of Fashion Brands 10. Preproduction Processes 11. Sourcing Decisions and Production Centers 12. Production Processes 13. Distribution and Retailing Glossary Photo Credits Index

Promotional Information

This authoritative text provides an in-depth examination of the global fashion industry: how fashions brands are designed, manufactured, marketed and distributed with a focus on technologies, corporate social responsibility, and business strategies.

About the Author

Leslie Davis Burns is President of Responsible Global Fashion LLC and Professor Emerita at Oregon State University, USA. Kathy K. Mullet is Associate Professor at Oregon State University, USA. Nancy O. Bryant is Professor Emerita at Oregon State University, USA.

Reviews

A very comprehensive text, with a good layout and good explanation of the industry's terminology. I don't know of a book which covers all the areas that this title does, which definitely works to its advantage. -- Nicole Dunlop, Central Saint Martins, UK The book itself is very well structured following the general design/marketing process applied in the fashion industry. Adding case studies and career opportunities at the end of each chapter is a great addition. -- Dong Shen, California State University, Sacramento, US