Richard Florida is university professor in the University of Toronto's School of Cities and Rotman School of Management, a distinguished visiting fellow at NYU's Schack Institute of Real Estate, and the cofounder and editor at large of the Atlantic's CityLab.
"The Rise of the Creative Class is an insightful portrait of the
values and lifestyles that will drive the 21st century economy, its
technologies and social structures. To understand how scientists,
artists, entrepreneurs, venture capitalists and other
self-motivated, creative people are challenging the traditional
structures of the 20th century society, read this book. It will
convince you that success in the future is not about technology,
government, management or even power; it is all about people and
their dynamic and emergent patterns of relationships."--Lewis M.
Branscomb, John F. Kennedy School ofGovernment, Harvard
University
"[Florida's] ideas about revitalizing cities by attracting artists
and high-tech workers have influenced a generation of urban
planners."--Time
"A pioneering cartographer of talent."--Fast Company
"A powerful, insightful book that reveals the core of regional
advantage in the knowledge economy. Never before have I seen anyone
capture so succinctly the values and desires of the new 'creative
class' and the essence of human capital and the creative ethos.
This is a book you will read cover to cover and feel enlightened by
every chapter."--John Seely Brown, Former Director, Xerox Palo
AltoResearch Center (PARC), and co-author of The Social Life of
Information
"A smart and interesting book that takes a well-known cultural
phenomenon...the critical massing of technology and creative
workers of talent in certain cities...and mixes in some new
elements about why they cohere."--AlterNet
"A vibrant and fast-paced romp... Florida's research and
experiences over the past decade have given him the foundation on
which to build a new view of business
reality..."--InformationWeek
"An important book for those who feel passionately about the future
of the urban center. [Florida] changed the framework for discussing
social and economic inequality."--New York Times
"Few people provide greater clarity on the importance of place in
the knowledge-driven economy than Richard Florida. The Rise of the
Creative Class provides critical insights in how we can build
21st-century cities and regions around the emerging
economy."--Robert D. Yaro, President, Regional Plan Association,
New York
"Florida draws a vivid picture of what it takes to make a great
21st-century city."--Denver Post
"Florida's book leaves the reader not just with some interesting
ideas but with a new perspective for understanding our
culture....Well worth reading if you're seeking a greater
understanding of the sociological and economic changes taking place
in our culture today...interesting, provocative, and
smart."--Boston Globe
"Prof. Florida's book is an intellectual tour de force, scholarly
yet colorfully written, with interest to members of the creative
class."--Globe and Mail
"Ten years later, [Florida's original] book seems prescient. For
the first time, being different is more prized than fitting in and
black-and-white thinkers are being left behind."--Business Insider
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