Table of Contents

Introduction Part 1: 1960-1967 Chapter 1. L.L. Gives Me a Job Chapter 2. Learning the Business Chapter 3. Who Will Succeed L.L.? Part 2: 1968 - 1975 Chapter 4. A Committee of One Chapter 5. Living the L.L. Story Chapter 6. "To Run a Perfect Company" Part 3: 1976 - 1990 Chapter 7. Taking L.L.Bean Professional Chapter 8. Fashion Boom and Bust Chapter 9. Back on Track Chapter 10. End of an Era Part 4: 1991 -- 2000 Chapter 11. TQ and Other Ventures Chapter 12. A Loss of Relevance Chapter 13. Time for Transformation Chapter 14. Platform for Growth Epilogue