Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He's an entrepreneur, the founder of several successful businesses, and a popular TED speaker. He writes one of the most influential business blogs in the world at sethgodin.com.
"It's easy to see why people pay to hear what he has to say."
-Time
"Thousands of authors write business books every year, but only a
handful reach star status and the A-list lecture circuit. Fewer
still-one, to be exact-can boast his own action figure. . . . Godin
delivers his combination of counterintuitive thinking and a great
sense of fun."
-BusinessWeek
"This book is a gift."
-Jacqueline Novogratz, Founder, The Acumen Fund
"If Seth Godin didn't exist we'd need to invent him-that's how
indispensable he is! You hold in your hands a compelling,
accessible, and purpose-filled book. Read it, and do yourself a big
favor. Your future will thank you!"
-Alan Webber, Founder, Fast Company
"This is what the future of work (and the world) looks like.
Actually, it's already happening around you."
-Tony Hsieh, CEO, Zappos.com
"Thousands of authors write business books every year, but only a
handful reach star status and the A-list lecture circuit. Fewer
still - one, to be exact - can boast his own action figure....Godin
delivers his combination of counterintuitive thinking and a great
sense of fun."
-BusinessWeek
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