Part One The Structure Of The Retail Industry 1 Retail Merchandising 2 Retailing Formats 3 Retail Locations 4 Retail Growth and Expansion 5 Communicating with Consumers Part Two The Development and Distribution of Consumer Products 6 Fashion Merchandising 7 Brands and Private Labels 8 Merchandise Resources Part Three The Financial Aspects of Merchandising 9 Measures of Productivity 10 Merchandising Accounting 11 Inventory Valuation Part Four Pricing, Planning, And Purchasing Retail Inventories 12 Retail Pricing 13 Planning Sales and Inventory 14 Purchase Terms Part Five Merchandise Control and Presentation 15 Merchandising Controls and Report Analysis 16 Store Layout and Merchandise Presentation
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.
John Donnellan was Dean of Business and Computer Information Systems at Holyoke Community College, USA. For 20 years, he held management, merchandising, and sales promotions positions in various department and specialty stores. Donnellan frequently addresses trade and professional associations on current retailing topics.
This book offers a great insight to contemporary merchandising and
retailing with key examples from fashion and non-fashion retailers.
The content is enhanced at the end of each chapter by summary
points, key terms/ concepts and areas of further consideration.
*Adele Thorley, Birmingham City University, UK*
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