- Sports media second serial excerpts, guaranteed on
SportsIllustrated.com
- Print and e-ARC distribution to trade and consumer media, both
traditional and online
- Social media marketing on Facebook, Twitter, and Goodreads
giveaways
- Outreach to fan-oriented sites, publications, and media.
Interview confirmed on SI Now.
- Heavy emphasis on sports media
Ed O'Bannon led the UCLA men's basketball team to the 1995 NCAA
Basketball Championship. He received the NCAA Tournament's Most
Outstanding Player Award and won numerous other awards, including
the John Wooden Award, which recognizes the best college basketball
player in the country. O'Bannon was the ninth player selected in
the 1995 NBA Draft and enjoyed a 10-year professional basketball
career. After retiring from the game, O'Bannon entered the car
dealership industry. In 2009, O'Bannon filed a federal lawsuit
against the NCAA and Electronic Arts. In a landmark decision, which
was upheld by the U.S. Court of Appeals, O'Bannon defeated the
NCAA. O'Bannon received no compensation from the case. O'Bannon,
who is from Los Angeles, now resides in Henderson, Nevada with his
wife, Rosa. They have three children. Michael McCann is Sports
Illustrated's Legal Analyst and has authored more than 600 articles
for SI. He is also a Professor of Law, with tenure, and Director of
the Sports and Entertainment Law Institute at the University of New
Hampshire School of Law. He is the Editor of the forthcoming
Handbook of American Sports Law and has authored articles in the
Yale Law Journal, Boston College Law Review and Harvard Journal of
Sports and Entertainment among other top law reviews. He holds
degrees from Harvard Law School, the University of Virginia School
of Law, and Georgetown University. He resides in his hometown of
Andover,
Massachusetts with his wife, Kara.
“Ed O’Bannon wisely focuses as much on shattering the myth of the
`student athlete’ as on the legal aspects of his groundbreaking
lawsuit. He exposes the many ways that college players are
exploited financially and deprived of both their civil rights and a
meaningful education—while the NCAA, college athletic departments,
coaches and athletic directors, apparel companies, videogame
producers and sports agents rake in millions of dollars from those
athletes’ images and unpaid labor. Despite the resistance of those
entrenched interests, O’Bannon has set in motion changes that are
inevitable, and everyone involved will benefit. His twelve ideas
for fixing college sports should be required reading for everyone
in the business of sports.”
—Oscar Robertson, National Association of Basketball Coaches’
“Player of the Century,” longest-serving President of the National
Basketball Players Association, and leader of the anti-trust
class-action suit resulting in the Oscar Robertson Rule that gained
free agency for NBA players and ultimately all professional
athletes
“Ed O’Bannon is a trailblazer in the debate over the fair treatment
of college athletes in the multi-billion dollar industry of NCAA
sports. Ed’s new book Court Justice is an amazing inside view of an
All-American’s battle against the NCAA cartel. It is a fascinating
read. No matter what side of the fence you find yourself on, Ed’s
book will stress test your position in a riveting fashion.”
—Jay Bilas, ESPN
“Ed O’Bannon has cracked the lineup of principled athletes who have
fought for players’ rights. That battle began long ago by immortals
like Oscar Robertson and Bill Russell, and they stand with O’Bannon
today. Giving college athletes a fair stake in the NCAA’s profit
machine should matter to everyone, and Court Justice lucidly
explains the stakes, the parameters of the battle, and what reforms
are needed today.”
—Jack McCallum, New York Times best-selling author of Dream Team
and most recently Golden Days: West’s Lakers, Steph’s Warriors, and
the California Dreamers Who Reinvented Basketball
“Ed O’Bannon is that rarest of athletes, a true game-changer. He
set college sports on a path toward modernization, motivated by the
desire to make it better for all. This is what can happen when the
gentlest of souls meets the opportunity to make history, and
doesn’t flinch.”
—Tom Farrey, executive director, Aspen Institute Sports & Society
Progam, and author of Game On: The All-American Race to Make
Champions of Our Children
“The movement of so called `student-athletes’ to reclaim their
personhood in the face of a system rife with exploitation cannot be
understood without reading Court Justice. Ed O’Bannon is a hero. He
spoke truth to power—a truth that now like a subterranean fire,
cannot be stomped out.”
—Dave Zirin, sports editor of The Nation, and author of Jim Brown:
Last Man Standing
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