Table of Contents

Foreword
Abbreviations
Introduction
Acknowledgments

1. Early advocacy for plain packs
2. Prevention on a new government’s agenda
3. Why the industry cares so much about packing – the silent salesman
4. Tobacco industry arguments, strategies and tactics
5. Plain packaging – why now? And why Australia?
6. Legal challenges, massive costs
7. Evaluating the impact of plain packaging
8. The future
References
Index

Promotional Information

In this study, Simon Chapman and Becky Freeman prove the importance of plain packaging and strike at the heart of tobacco advertising.

About the Author

Simon Chapman is emeritus professor of public health at the University of Sydney.

Becky Freeman is a senior lecturer in public health at the University of Sydney.

Reviews

‘In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapman’s sense of humour permeating right throughout.’
*Croakey*