Table of Contents

1 Preface – Linda Woodhead
2 Introduction: Mediating Modesty - Reina Lewis

Part One – Faith-based fashion and the commercially fluid boundaries of confession
3 Fashion forward and faith-tastic! Online modest fashion and the development of women as religious interpreters and intermediaries - Reina Lewis
4 ‘Discover the beauty of modesty’: Islamic fashion online – Annelies Moors
5 Meeting through modesty: Jewish-Muslim encounters on the internet – Emma Tarlo
6 Hasidic women’s fashion aesthetic and practice: the long and short of tzniuth – Barbara Goldman Carrel

Part Two – Modesty without religion? Secularity, shopping and social status through appearance
7 Modest motivations: religious/secular contestation in the fashion field – Jane Cameron
8 The modesty of clothing and immodesty of religion – Daniel Miller
9 ‘Can we discuss this?’ – Elizabeth Wilson

Part Three – Manufacturing and Mediating Modesty: the industry and the press
10 Modesty regulators – punishing and rewarding women’s appearances in mainstream media – Liz Hoggard
11 Insider voices, changing practices: press and industry professionals speak
Index

Promotional Information

Modest dressing, both secular and religious, is a growing trend across the world. This book examines the growing number of women who, for reasons of religion, faith or personal preference, decide to cover their bodies and dress in a way that satisfies their spiritual and stylistic requirements.

About the Author

Reina Lewis is Centenary Professor of Cultural Studies at London College of Fashion, University of the Arts London, UK. Her books as author include Gendering Orientalism: Race, Femininity and Representation (1996), Rethinking Orientalism: Women, Travel and the Ottoman Harem (I.B.Tauris, 2004) and Re-Fashioning Orientalism: New Trends in Muslim Style (forthcoming 2014).

Reviews

'This is a wonderful discussion of new configurations of "modest fashions" in the contemporary world, with contributors from academia, business and the media. Focusing on the interrelationships among fashion production and consumption practices of Christian, Jewish and Muslim faith groups, this book is a constant delight.' Ozlem Sand?kc?, Bilkent University