Table of Contents

Acknowledgements.- Notes on Contributors.- Introduction: Ephemeral Media; P.Grainge.- PART I: MEDIA TRANSITION AND TRANSITORY MEDIA.- 1 The Recurrent, the Recombinatory, and the Ephemeral; W.Uricchio.- 2 Television Abridged: Ephemeral Texts, Monumental Seriality and TV-digital Media Convergence; M.Dawson.- PART II: BETWEEN: INTERSTITIALS AND INDENTS.- 3 Interstitials: How the 'Bits in Between' Define the Programmes; J.Ellis.- 4 'Music is Half the Picture': the Soundworld of UK Television Idents; M.Brownrigg and P.Meech.- 5 TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media; P.Grainge.- PART III: BEYOND: ONLINE TV AND WEB DRAMA.- 6 The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC; E.J.Evans.- 7 Beyond the Broadcast Text: New Economies and Temporalities of Online TV; J.P.Kelly.- 8 Time Slice: Web Drama and the Attention Economy; J.Dovey.- 9 'Carnaby Street, 10am': KateModern and the Ephemeral Dynamics of Online Drama; E.J.Evans.- PART IV: BELOW: WORKER-AND USER-GENERATED CONTENT.- 10 Corporate and Worker Ephemera: the Industrial Promotional Surround, Paratexts and Worker Blowback; J.T.Caldwell.- 11 Reenactment: Fans Performing Movie Scenes From the Stage to YouTube; B.Klinger.- 12 Digital Intimacies: Aesthetic and Affective Strategies in the Production and Use of Online Video; R.Davies.- Index.

Promotional Information

MARK BROWNRIGG University of Stirling, UK JOHN T. CALDWELL University of California, Los Angeles, USA ROSAMUND DAVIES University of Greenwich, UK MAX DAWSON Northwestern University, USA JON DOVEY University of the West of England, UK JOHN ELLIS Royal Holloway, University of London, UK ELIZABETH EVANS University of Nottingham, UK VICTORIA JAYE Head of Fiction and Entertainment Multiplatform Commissioning, BBC Vision JP KELLY University of Nottingham, UK BARBARA KLINGER Indiana University, USA CHARLIE MAWER Executive Creative Director, Red Bee Media PETER MEECH WILLIAM URICCHIO Massachusetts Institute of Technology, USA

About the Author

PAUL GRAINGE is Associate Professor of Film and Television Studies at the University of Nottingham, UK. He is the author of Brand Hollywood: Selling Entertainment in a Global Media Age (2008), Monochrome Memories: Nostalgia and Style in Retro America (Praeger, 2002), the editor of Memory and Popular Film (2003) and co-author of Film Histories: An Introduction and Reader (2007).