Table of Contents

PART I: UNDERSTANDING STRATEGY AND STRATEGIC MANAGEMENT. 1. Introducing the Strategy Process. 2. The Business Model: The Organizational Mission and Objectives. 3. Supplement 1: Key Strategic Concerns. 4: Supplement 2: Strategic Analysis Frameworks. PART II: STRATEGIC ANALYSIS. 3. Strategic Thinking, Environmental Influences and Synergy. 4. Environmental Analysis and Strategic Positioning. 5. Finance in Action- The Experience Curve. 6. Resource-Led Strategy. 7. The Dynamics of Competition. 8. Success, Culture and Values. 9. Finance in Action- Financial Statements. PART III: STRATEGY CREATION. 8. An Introduction to Strategy Creation. 9. Strategic Planning. 10. Strategic Leadership, Entrepreneurship and Intrapreneurship. PART IV: CORPORATE STRATEGY. 11. Strategic Alternatives, Strategy Evaluation and Strategy Selection. 12. Finance in Action- Financial Mangement. 13. Strategic Growth. 14. International Strategy. 15. Failure, Consolidation and Recovery Strategies. PART V: STRATEGY IMPLEMENTATION. 15. Strategy Implementation. 16. Managing Strategy in the Organization. 17. Leading Change. 18. Final Thoughts: The Purpose of Strategy.