Table of Contents

1: Perspectives on communication about agricultural biotechnology. 2: Public perceptions of agricultural biotechnology in Britain : the case of genetically modified foods 3: German reactions to genetic engineering in food production 4: Mass media and public perceptions of red and green biotechnology. A case study from Switzerland 5: Genetically Modified Foods: U.S. Public Opinion Research Polls. 6: Biotechnology and consumer information 7: What do Brazilians think about transgenics? 8: Where do science debates come from? Understanding attention cycles and framing 9: Opinion climates, spirals of silence, and biotechnology; Public opinion as a heuristic for scientific decision-making 10: The hostile media effect and opinions about biotechnology 11: Risk communication, risk beliefs, and democracy: The case of agricultural biotechnology 12: The GEO-PIE Project: Case study of web-based outreach at Cornell University , USA 13: Governing controversial technologies: Consensus conferences as a communication tool 14: The Bt corn experience in the Philippines : A multi-stakeholder convergence 15: Food aid crisis and communication about GM foods: Experience from Southern Africa 16: Approval process and adoption of Bollgard Cotton in India : A private company perspective