About the Author

iF is a service provider specializing in design-related services. iF has built a worldwide reputation on the basis of the iF design award, which has been presented annually since 1954. It is one of the leading design competitions in the world and receives more than 1,800 entries from 30 different countries every year. The top international designers who sit on the jury not only select the prizewinners; with their names and reputations, they also symbolize the special status of iF and the iF label, which is widely known as a mark of quality. Know-how in the areas of organizing competitions, inviting bids, and pitches is one of the core competences of iF, which it also offers as a service provider to companies, institutions, and political parties. The help iF offers its clients commonly revolves around design questions, architecture competitions, the allocation of advertising budgets, and other issues related to creative services.