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If Cricket is Religion, Sachin is God
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VIJAY SANTHANAM was born in Madras. He studied at the University of Roorkee (now Indian Institute of Technology, Roorkee) and the Indian Institute of Management (IIM) Ahmedabad. His career spanning twenty-one years included senior marketing roles with Procter & Gamble and BP. Having planned for and happily taken early retirement from corporate life, Vijay is now able to pursue his passions wholeheartedly: writing, teaching, following sports and other interests. His latest book, My Stroke of Luck: Alphabet to Author, was first published by Hay House India in June 2013 while the second edition was published by a Singapore-based publisher, House of Rose Professional, in January 2015. Vijay is also a visiting professor at IIM Lucknow. He is currently based in Guangzhou, China. His Twitter handle is @santhanamvijay SHYAM BALASUBRAMANIAN is a graduate of IIT Kharagpur and IIM Ahmedabad. He spent his childhood in Bombay (now Mumbai) and lived just fifteen minutes away from the Wankhede stadium. His passions are writing, following cricket and decoding game tactics across sports. This book offered him an opportunity to pursue all three areas. He also follows international football and tennis, usually at the expense of sleep. He thinks cricket teams could borrow tactics from some of these sports to win in certain game situations, and thinks that much more rigorous statistical and performance measures can be implemented. He is deeply interested in the 'business' side of sport, including sports franchise profitability and monetization of sports properties.Shyam has two decades of business experience in different parts of the world: India, South-East Asia, UK and the US. His twitter handle is @shyam-bala

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